Chocolate 'NPink & Choc 'laCure
In 2005, we hosted Chocolate 'NPink … an evening open to the public, free of charge, held at Dutch Growers. This was a finale to a major fundraiser begun by Francesca Iosca Pagnin, a breast cancer survivor who wrote an inspirational book and designed a special pin… both of these items were sold around the province in support of the Breast Health Centre at City Hospital. Her 2-year campaign raised over $350,000, with $23,000 raised that night at Dutch Growers.
The evening involved a fashion show, chocolate desserts, raffle items, and a silent action. The greenhouse area was transformed into something special with a t-shaped stage, rows of chairs, pink balloons, mini-lights, Christmas trees, chocolate fountains, dessert tables and so on.
Expecting a large crowd, we set out 500 of our available 750 chairs. Within a few minutes of opening the doors, we were overwhelmed with a crowd … 1400 people showed up!!
Needless to say, we realized we needed to set a limit and sell tickets. Last year the name and format for the evening stayed the same. Tickets were $10 and were sold out one week prior.
The money raised ($21,500) was earmarked for specific equipment at the Saskatoon Cancer Centre. The equipment was used in the stabilization of some patients involved in radiation treatment. Feedback we received on the fundraiser was appreciative of the fact that it was for all types of cancer.
Fast Forward to 2007
It became apparent that if we wanted to raise more money for the Saskatoon Cancer Centre, changes would have to be made…
The decision was made to change from auditorium seating to tables of 8, and sell tickets at a much higher price, offer hot hors d'oeuvres by Riviera, decadent chocolate desserts, offer a full bar service, elegant decorating, silent auction and include an entertaining live auction featuring some incredible items like the TNG Milano 150cc His & Hers Scooters from Bridge City Auto Sports. As far as other entertainment, the fashion show will appeal to more people with the addition of local celebrities. White Chocolate will again provide the musical entertainment.
Funds in excess of $57,000 were raised for the purchase of Model Based Segmentation software. This will give radiation treatment technicians the tool they need to decrease the time spent designing individual treatment from 3-4 days, down to mere hours.
Thank you for joining us in this worthwhile venture. As we have been impacted by this disease, your time and commitment to this cause is very much appreciated.Reflections in Pink